“UME YUKA” Umeshu Label Logo

Ume Yuka

■ Product Category

Umeshu (Kishu Plum Liqueur)

■ Concept

A refined and elegant plum liqueur made from premium Kishu-grown plums nurtured in traditional orchards.

Expressing a soft aroma and graceful femininity.

■ Design Style

Delicate, modern Japanese (Wa-modern), elegant, with a strong use of negative space

■ Typography Expression

Slim, flowing brush calligraphy

Soft and supple strokes that evoke the fragrance and elegance of plum blossoms

■ Layout Structure

“Ume Yuka” placed prominently at the center

“Kishu Plum Orchard” arranged vertically on the right side

Vertical composition utilizing generous negative space

■ Brand Image

Premium, graceful, feminine, delicate, refined Japanese aesthetics

■ Target Audience

Mature consumers who appreciate refined Japanese liqueurs

Customers seeking a sophisticated bottle for gifts or special occasions

■ Intended Applications

Umeshu bottle labels

Gift boxes

Premium packaging

Promotional materials and website

■ Brand Values Communicated

The quality of Kishu plums

Elegant and refined flavor

Traditional Japanese beauty and delicacy