Project Description
■ Overview
Industry: Onigiri Specialty Shop
Logo Type: Brush Calligraphy + English Typography + Seal (Tensho-style stamp)
Brand Image: Japanese Modern, Clean, Approachable, International
■ Concept
The name “MiKADO” is derived from the idea of
“three corners” — representing the triangular shape of onigiri.
In the brush lettering, rather than focusing solely on boldness,
we emphasized a sense of openness and balance through
light, flowing strokes and intentional use of negative space.
The subtle irregularities in the lines reflect the warmth of craftsmanship,
expressing the idea of handcrafted rice balls made with care.
By combining the English typography “MiKADO,”
the design becomes more accessible to an international audience,
while maintaining a clean and memorable identity.
The red seal element is designed based on the kanji for
“triangle (三角)”, reinterpreted as a traditional seal mark,
visually reinforcing the core concept of the brand.
■ Design Highlights
- Naming concept inspired by the triangular shape of onigiri
- Light and rhythmic brush strokes with a sense of balance and space
- Subtle imperfections expressing handcrafted warmth
- Harmonized composition of calligraphy and English typography
- Seal design based on the “triangle” concept
- Minimal and clean overall layout
■ Applications
- Storefront signage
- Takeout packaging (bags, wrapping paper)
- Onigiri packaging
- Noren (traditional shop curtain)
- Menu design
- Social media graphics
- Promotional materials for international markets
