Project Description

■ Logo Name

Ryu (“Flow”)

■ Industry

Hair Salon

■ Concept

“The Aesthetics of Flow.”

The design overlaps the flow of hair, water, and time—expressing natural, graceful transformation.

■ Design Style

Modern Japanese × Minimal.

A refined composition that boldly embraces negative space, allowing the brushstroke movement to take center stage.

■ Logo Structure

A large, expressive brush-lettered kanji “流” is placed centrally.

The long sweeping curve extending from the character evokes the movement of wind and flowing water.

A simple, uncluttered layout emphasizes motion and lingering elegance.

■ Typography Expression

Brush strokes that combine softness with dynamic energy.

The contrast in line weight symbolizes the supple movement and natural form of hair.

■ Brand Image

Natural

Elegant

Flowing beauty

A salon that values sensitivity and artistry

■ Target Audience

Adult women and men

Clients seeking natural yet premium-quality styles

■ Intended Usage

Storefront signage

Business cards

Website

Interior salon signage

Haircare product packaging

■ Core Value Conveyed

Natural beauty

Design with movement

A style that becomes more refined over time