■ Logo Name

ABURI

■ Industry

Japanese Izakaya (Traditional Japanese Pub)

■ Concept

“Bringing out flavor through flame, with the atmosphere of a refined hideaway.”

Centered around the meaning of the kanji “炙” (to sear or grill over an open flame), the logo expresses direct fire, rich aroma, and craftsmanship—blending strength with sophistication.

■ Design Style

Brush Calligraphy × Modern Typography

A bold Japanese brushstroke character “炙” is combined with the stylish Roman lettering “ABURI,” creating a balanced fusion of traditional and contemporary aesthetics.

■ Logo Structure

The powerful brushstroke “炙” is placed prominently at the center.

Below it, the English text “JAPANESE IZAKAYA – ABURI” is arranged to reflect an international brand presence.

A red seal stamp is positioned on the side, reinforcing the Japanese identity.

■ Typography Expression

Dynamic brush movements with strong stroke contrast.

The flowing lines evoke the flicker of flames, visually representing the live, seared cooking style.

■ Color Palette

Black base (luxury, depth, elegance)

Red accent (flame, passion, appetite stimulation)

■ Brand Image

Savory

Powerful

Sophisticated

Authentic

■ Usage Applications

Storefront signage

Noren curtains

Menus

Business cards

Website and social media

■ Brand Message

Mastering flavor through flame

A smoky aroma that lingers in memory

An authentic izakaya brand dedicated to the art of searing