At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Kintsugi Brand Logo Design for “Kyouga”｜A Japanese Calligraphy Logo Inspired by Kyoto Aesthetics
This logo was created for “Kyouga,” a brand inspired by kintsugi, one of Japan’s most meaningful traditional crafts. Kintsugi is the Japanese art of repairing broken or chipped ceramics using lacquer and gold. Rather than hiding the cracks, kintsugi embraces them as part of the object’s history and transforms [...]
Modern Chinese Restaurant Logo Design｜Yú Mǐ Zhī Xiāng
This article introduces a modern Chinese restaurant logo design created for “Yú Mǐ Zhī Xiāng”. The name “Yú Mǐ Zhī Xiāng” carries the image of a place blessed with fish and rice — a land of abundance where people gather through food. It has a warm and welcoming feeling, [...]
Authentic Japanese-Style Logo Design for a Traditional Unagi Restaurant
In this logo design case study, we introduce the Japanese calligraphy logo created for the traditional unagi restaurant “Unagi Sumi Hiro.” For an unagi restaurant, the logo needs to express more than just the name of the business. It should communicate the quality of the cuisine, the atmosphere of [...]
Cool Gaming Team Logo Design Inspired by Samurai for an Esports Brand
In this article, we introduce the logo design created for the gaming team “SAMURAI SYNDICATE.” The name combines “SAMURAI,” which evokes a strong Japanese spirit, with “SYNDICATE,” suggesting unity, organization, and a powerful team identity. For this logo design, we aimed to create more than just a Japanese-inspired visual. [...]
Japanese Brush Calligraphy Logo Design for the Premium Tonkatsu Restaurant “Katsu Kuramoto”
For the logo design of “Katsu Kuramoto,” we created a Japanese brush calligraphy logo centered around the sense of depth, dignity, and carefully crafted atmosphere often associated with long-established Japanese restaurants. In this article, we will introduce the concept behind the “Katsu Kuramoto” logo design, as well as the [...]
Luxury Omakase Sushi Logo Design｜Minimal Japanese Restaurant Branding｜Kanae
In high-end Japanese restaurants, especially omakase sushi bars, branding is about far more than just a logo. The atmosphere, interior design, plating, lighting, and overall guest experience all contribute to how the restaurant is perceived. In recent years, many premium Japanese restaurants have started seeking a visual identity that [...]
