At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Modern Chinese Restaurant Logo Design｜Yú Mǐ Zhī Xiāng
This article introduces a modern Chinese restaurant logo design created for “Yú Mǐ Zhī Xiāng”. The name “Yú Mǐ Zhī Xiāng” carries the image of a place blessed with fish and rice — a land of abundance where people gather through food. It has a warm and welcoming feeling, [...]
Authentic Japanese-Style Logo Design for a Traditional Unagi Restaurant
In this logo design case study, we introduce the Japanese calligraphy logo created for the traditional unagi restaurant “Unagi Sumi Hiro.” For an unagi restaurant, the logo needs to express more than just the name of the business. It should communicate the quality of the cuisine, the atmosphere of [...]
Cool Gaming Team Logo Design Inspired by Samurai for an Esports Brand
In this article, we introduce the logo design created for the gaming team “SAMURAI SYNDICATE.” The name combines “SAMURAI,” which evokes a strong Japanese spirit, with “SYNDICATE,” suggesting unity, organization, and a powerful team identity. For this logo design, we aimed to create more than just a Japanese-inspired visual. [...]
Japanese Brush Calligraphy Logo Design for the Premium Tonkatsu Restaurant “Katsu Kuramoto”
For the logo design of “Katsu Kuramoto,” we created a Japanese brush calligraphy logo centered around the sense of depth, dignity, and carefully crafted atmosphere often associated with long-established Japanese restaurants. In this article, we will introduce the concept behind the “Katsu Kuramoto” logo design, as well as the [...]
Luxury Omakase Sushi Logo Design｜Minimal Japanese Restaurant Branding｜Kanae
In high-end Japanese restaurants, especially omakase sushi bars, branding is about far more than just a logo. The atmosphere, interior design, plating, lighting, and overall guest experience all contribute to how the restaurant is perceived. In recent years, many premium Japanese restaurants have started seeking a visual identity that [...]
【Takoyaki Restaurant Logo Design Case Study】| A Japanese Modern Logo Combining Brush Calligraphy and a Stamp-Inspired Design
Takoyaki is a dish that naturally carries a unique sense of atmosphere. The heat of the iron plate, the aroma of the sauce, the steam and energy drifting through the streets at night. Although it is a casual and familiar Japanese street food, the way a shop presents itself [...]
