At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
【Takoyaki Restaurant Logo Design Case Study】| A Japanese Modern Logo Combining Brush Calligraphy and a Stamp-Inspired Design
Takoyaki is a dish that naturally carries a unique sense of atmosphere. The heat of the iron plate, the aroma of the sauce, the steam and energy drifting through the streets at night. Although it is a casual and familiar Japanese street food, the way a shop presents itself [...]
What Types of Businesses Are Brush Calligraphy Logos Suitable For?
When people hear the term “brush calligraphy logo,” many may immediately imagine traditional Japanese restaurants such as sushi bars or ramen shops. However, brush-style logos are actually used across a wide range of industries, including hospitality, sports brands, beauty salons, apparel brands, and modern lifestyle businesses. One of the [...]
Japanese Style Logo Design｜The Unique Appeal of Handwritten Brush Lettering
A logo is one of the most important elements in shaping a brand’s first impression. Among various styles, Japanese style logos created with handwritten brush lettering stand out for their ability to express more than just words. The movement of the brush, variations in stroke thickness, and subtle ink [...]
Modern Japanese Logo Design｜MiKADO Onigiri Brand Identity
In this article, we present a brush calligraphy logo design created for the onigiri specialty brand “MiKADO.” The concept behind this project was to develop a logo that feels clean, modern, and refined, while still maintaining a sense of warmth and approachability. While onigiri is a traditional element of [...]
Japanese Calligraphy Logo Design for Sushi Restaurant “KABUTO” – Edomae Sushi Branding Case Study
When designing a logo for a sushi restaurant, especially one rooted in Edomae sushi tradition, it is important to go beyond visual appeal. A strong sushi logo should communicate authenticity, craftsmanship, and cultural identity at a glance. In this article, I would like to share a case study of [...]
About SANTEN Design – Japanese Calligraphy Logo Design Studio
A Studio Specializing in Japanese Calligraphy Logo Design SANTEN Design is a creative studio specializing in Japanese brush calligraphy logo design. We work with clients from across Japan as well as international brands, restaurants, and business owners who are looking for an authentic and original identity. Our logos are [...]
