At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
5 Brush-Style Logo Designs Perfect for Business Cards
The logo printed on a business card plays a crucial role in shaping the first impression. Among various styles, brush-style logos instantly convey strength, trust, and the beauty of Japanese aesthetics. They also have a high degree of originality, making them popular among a wide range of professionals—from restaurateurs [...]
Logo Design for “ABURI” Izakaya
To convey the heat of the cuisine and the atmosphere of the space, each brushstroke was created with care and intention, capturing the essence of "aburi" — flame-seared dishes — through expressive calligraphy. Concept Behind the Logo The word “ABURI” evokes vivid imagery of grilling over open flame [...]
Logo Design Case Study: A Bold and Dynamic Corporate Identity
A company's logo plays a crucial role in shaping its first impression. Each design carries the brand’s spirit, intentions, and unique identity. Today, we would like to introduce a logo design project that emphasizes speed, the balance between stillness and motion, and a touch of Japanese aesthetics. Overall [...]
Martial Arts Logo Design with Bold Brush Calligraphy Expressing the Spirit of Kobudo
At SANTEN Design, we specialize in creating martial arts logos that harness the expressive power of traditional Japanese brush calligraphy. In this case study, we introduce a logo designed for a traditional Kobudo dojo, where we sought to visualize the values of discipline, harmony, and heritage through powerful brushstrokes. [...]
Japanese Brushstroke Logo Design Ideas for Modern Hair Salon
In the branding of hair salons and beauty parlors, the logo plays a crucial role in forming the first impression. Today, we’d like to introduce a logo design for the salon “流 – Ryu”, which beautifully merges the elegance of brushstroke calligraphy with a modern composition. The logo gently [...]
Creating a Memorable Brand Identity with Japanese Brush Calligraphy
In this article, we’re pleased to introduce the brand logo we designed for the creative agency “HIBIKI CREATION.” Combining the elegance of traditional Japanese calligraphy with a clean, modern Western font, this logo visually expresses the brand’s core philosophy and worldview. With the guiding message “Think. Create. Inspire.,” HIBIKI [...]
