Project Description

“JUBEI” Traditional Soba Restaurant Logo

■ Brand Name

Jubei

■ Industry

Traditional Soba Restaurant (Stone-milled Shinshu Soba)

■ Concept

Authentic handmade soba crafted from Shinshu-grown buckwheat flour and carefully stone-milled.

Expressing the dignity of a long-established restaurant that preserves craftsmanship and tradition.

■ Design Style

Traditional, authentic, Japanese calligraphy style

■ Typography Expression

Powerful and stable brush strokes

Dynamic variations in thickness, creating a bold and dignified presence

■ Layout Structure

“Jubei” placed prominently at the center

“Traditional Soba – Shinshu Stone-Milled” positioned above as descriptive text

■ Brand Image

Established heritage, reliability, craftsmanship, authenticity, refinement

■ Target Audience

Mature customers seeking authenticity

Domestic and international guests who appreciate traditional Japanese cuisine

■ Intended Applications

Noren curtains, signage, menus, chopstick sleeves, business cards, website, packaging, etc.

■ Brand Values Communicated

Commitment to quality ingredients

Careful stone-milling craftsmanship

Preservation of Japanese soba culture