Project Description

“KOTETSU” Modern Ramen Brand | Logo Specifications

1. Brand Name (Logo Display)

KOTETSU

2. Category Label (Upper Text)

RAMEN

3. Tagline

A BOWL MADE JUST FOR YOU

4. Business Type

Modern Ramen Restaurant

5. Logo Type

Brush-script logotype + Tiger illustration + Red seal stamp + English typography composition

6. Concept

“Bold like a tiger, crafted with soul in every bowl.”

A ramen brand that expresses passion and individuality with strong street-style energy.

7. Core Brand Message

  • Courage

  • Passion

  • Individuality

  • Speed & Momentum

  • Self-Expression

8. Design Theme

Dynamic / Street-inspired / Japanese-modern / Energetic / Global

9. Typography & Brush Characteristics

  • Aggressive, powerful brush strokes

  • Thick, bold lettering

  • Rhythmic composition

  • Strong sense of motion and impact

10. Symbol Elements

  • Red tiger line illustration (symbolizing strength, protection, and fighting spirit)

  • Vermilion seal stamp (tradition and authenticity)

  • Fusion of brush lettering and animal motif

11. Target Audience

  • Urban customers aged 20–40

  • International markets

  • Street culture enthusiasts

  • Customers who appreciate bold, distinctive brands

12. Brand Positioning

Street-style premium ramen brand / Globally adaptable concept / Visually driven identity

13. Intended Applications

  • Store signage

  • Apparel (T-shirts, caps)

  • Ramen bowls

  • Website

  • Social media advertising

  • Takeout packaging

14. Brand Keywords

Tiger / Courage / Passion / Impact / Individuality / Street / Japanese-modern / Energy

Ramen Noodle Shop Logo Design – Kotetsu