Project Description

“JIN” Okonomiyaki Restaurant Logo – Item Settings

■ Store Name

JIN

■ Business Type

Okonomiyaki Restaurant

■ Concept

A space that gathers energy and excitement like a “jin” (battle formation).

Expressing a powerful dining experience where people gather around a hot iron griddle and enjoy food together.

■ Design Style

A modern Japanese design centered on bold brush calligraphy.

A solid, heavy composition based on black tones.

■ Typography Expression

Dynamic, thick brush strokes.

Incorporates ink splashes and natural brush textures to convey movement and craftsmanship.

■ Layout Composition

A bold single character “陣 (JIN)” placed prominently at the center.

A minimalist layout utilizing negative space to enhance impact.

■ Brand Image

Powerful, passionate, masculine, energetic — evoking the heat of the iron griddle and flames.

■ Target Audience

Groups of friends dining together

Fans of lively, authentic okonomiyaki experiences

■ Intended Applications

Store signage

Noren curtains

Menu design

Shop cards

Website

■ Value to Communicate

The live atmosphere of teppan cooking

The joy of gathering around the grill

The craftsmanship and passion of the chef