Project Description

■ Academy Name

HOKUTO KICKBOXING MMA ACADEMY

■ Industry

Kickboxing & MMA (Mixed Martial Arts) Academy

■ Concept

A fusion of traditional martial arts spirit and the speed and intensity of modern combat sports.

The name “HOKUTO” symbolizes strength, dominance, and an unbreakable fighting spirit.

■ Design Style

Japanese modern × sports aesthetic.

A dynamic brush-style logotype combined with sharp, athletic English typography.

■ Logo Structure

The bold, energetic brush lettering “HOKUTO” is placed at the top.

Below it, “KICKBOXING MMA ACADEMY” appears in red, emphasizing professionalism and competitive focus.

A vertical red seal (hanko-style stamp) is positioned on the right, reinforcing Japanese identity and authenticity.

■ Typography Expression

• Brush lettering: Sharp, flowing strokes conveying speed, explosiveness, and power.

• English font: Bold, slightly italicized typeface creating movement and aggression.

■ Brand Image

Powerful

Aggressive

Passionate

Modern combat sports rooted in Japanese martial spirit

■ Target Audience

Aspiring professional fighters

Competition-oriented trainees

Children and adults seeking serious martial arts training

■ Intended Usage

Dojo signage

Ring banners

Training apparel

Gloves and gear

Website and social media

■ Core Values Communicated

Fusion of strength and spirit

Authentic, high-level combat training

The discipline and determination to compete on a global stage