Project Description

■ Dojo Name

Seishikai (正志會)

■ Industry

Karate Dojo

■ Concept

The logo expresses the dojo’s philosophy centered on “a righteous spirit and determination.” It represents not only physical strength but also discipline, respect, conviction, and mental cultivation.

■ Design Style

A traditional Japanese brush-calligraphy style combined with modern elements. The dynamic brush strokes are paired with a symbolic emblem to create a strong yet refined visual identity.

■ Logo Structure

The bold brush lettering “正志會” is placed prominently at the center.

The English name “SEISHIKAI KARATE” is positioned above, reflecting an international presence.

On the left side, a pentagram-inspired emblem enhances symbolism and visual balance.

■ Typography Expression

• Brush lettering: Thick, energetic strokes expressing the power and spirit of martial arts.

• English font: Clean, straight-lined typography ensuring modernity and readability.

■ Brand Image

Powerful

Spiritual

Honorable

Disciplined

Fusion of tradition and modernity

■ Target Audience

Children and adults pursuing martial arts

Practitioners focused on mental discipline

Karate enthusiasts both domestically and internationally

■ Intended Usage

Karate uniforms (embroidery)

Dojo signage

Tournament banners

Website

Brochures

■ Core Values Communicated

Balance of strength and spirit

Martial arts education rooted in righteous principles

The spirit of Japanese budo shared with the world