Project Description

■ Logo Name

Ichizen

■ Industry

Japanese Restaurant

■ Concept

“Hospitality expressed in every single serving.”

The logo represents the spirit of Japanese cuisine—valuing each bowl and each plate with care and intention.

A minimal composition conveys authenticity and refined elegance.

■ Design Style

Minimal × Traditional Japanese Calligraphy

The vertical layout and quiet brush strokes create a sense of calm sophistication and dignity.

■ Logo Structure

“Washokudokoro” (Japanese Dining Place) is arranged vertically at the top, with the main name “Ichizen” centered below.

A red seal (hanko-style stamp) at the bottom enhances authenticity and traditional prestige.

Generous negative space expresses tranquility and refined taste.

■ Typography Expression

Delicate, restrained brush strokes.

Balanced line weight creates a subtle yet premium impression.

■ Brand Image

Elegant

Refined

Serene

Authentic

■ Applications

Noren curtains

Signage

Chopstick sleeves

Menu covers

Shop cards

Website

■ Brand Message

Care in every serving.

A quiet moment devoted to ingredients and craftsmanship.

Authentic Japanese dining for discerning guests.