Project Description

“RAMEN GOKU” | Logo Brand Settings

1. Brand Name (Logo Text)

RAMEN GOKU

2. Kanji Representation

極 (Goku – meaning “ultimate” or “extreme”)

3. Industry

Ramen Specialty Restaurant

4. Logo Type

Brush Calligraphy Symbol + English Wordmark Composition

5. Concept

“The Ultimate Bowl.”

Delivering authentic Tokyo-quality ramen to the world.

6. Brand Message Foundation

  • Ultimate (pursuit of excellence)

  • Tokyo Style

  • Authenticity

  • Artisan craftsmanship

7. Design Theme

Premium / Powerful / Japanese Modern / Globally Oriented / Refined Luxury

8. Symbol Structure Characteristics

  • Gold square containing the brush-calligraphy kanji “極”

  • Dynamic ink strokes expressing movement and mastery

  • Red seal (Hanko) symbolizing Japanese identity and authenticity

  • Strong contrast between traditional calligraphy and modern typography

9. Typography Design

  • “RAMEN GOKU”: Bold, extended sans-serif style for strong presence

  • Tagline:

    “BRINGING TOKYO TO YOUR BOWL”

    → Clearly communicates the brand story

  • Horizontal layout optimized for international storefront visibility

10. Target Audience

  • International markets (Western countries & Asia)

  • Urban ramen enthusiasts

  • Brand-conscious consumers

  • Core demographic: 20s–40s

11. Brand Positioning

Premium Tokyo-style ramen brand / Globally scalable concept

12. Intended Applications

  • Overseas storefront signage

  • Shopping mall locations

  • Ramen bowls

  • Apparel and merchandise

  • Website branding

  • Franchise presentation materials

13. Brand Keywords

Ultimate / Tokyo / Premium / Global / Authentic / Refined / Luxury / High Visibility