Project Description

“UMIGETSU” Japanese Restaurant | Logo Brand Settings

1. Brand Name (Logo Text)

海げつ

2. Romanized Name (Proposed)

UMIGETSU

3. Industry

Japanese Restaurant (Seafood & Seasonal Cuisine Focus)

4. Logo Type

Vertical Brush Calligraphy Logotype + Minimal Decorative Symbol

5. Concept

A refined Japanese dining space inspired by the blessings of the sea and the quiet elegance of the moon.

6. Brand Image Foundation

• Sea (fresh ingredients, seasonality, nature)

• Moon (serenity, emotion, lingering atmosphere)

• Harmony (balance, space, Japanese aesthetics)

7. Design Theme

Silence / Negative Space / Refinement / Japanese Modern / Subtle Elegance

8. Calligraphy Characteristics

• Vertical composition emphasizing traditional Japanese formality

• Restrained, controlled brush movement

• Soft ink textures and subtle bleeding effects

• Minimalist layout with generous negative space

9. Symbolic Elements

• Subtle decorative motif at the top
  
  → Suggesting the moon, waves, or clouds

• Minimal composition to convey understated luxury

10. Target Audience

• Adults aged 30+

• Business or formal dining occasions

• Anniversary or intimate gatherings

• International guests who appreciate Japanese aesthetics

11. Brand Positioning

Quietly refined / Hidden gem–style Japanese restaurant / Cuisine-driven identity

12. Intended Applications

• Noren curtain

• Storefront signage

• Menu design

• Chopstick sleeves

• Business cards

• Website

• Interior signage

13. Brand Keywords

Stillness / Moon / Sea / Seasonality / Aftertaste / Depth / Japanese Beauty / Elevated Night Dining