Project Description

“NARUMI” Luxury Sushi Restaurant | Logo Brand Settings

1. Brand Name (Kanji)

鳴海

2. Romanized Name (Proposed)

NARUMI

3. Industry

Luxury Sushi Restaurant

4. Logo Type

Primary Brush Calligraphy Logotype + Red Seal Accent

5. Concept

“A presence like the roar of the sea.”

A refined sushi restaurant that captures both the dynamism and stillness of the ocean in every dish.

6. Brand Message Foundation

  • Power of the sea

  • Harmony of stillness and motion

  • Artisan dedication

  • Expression of seasonality

  • Essence-driven philosophy

7. Design Theme

Dignity / Beauty of Negative Space / Japanese Tension / Serenity / Prestige

8. Calligraphy Characteristics

  • Bold yet fluid brush movement

  • Clear contrast between thick and thin strokes

  • Vertical extension creating tension and presence

  • Minimal composition emphasizing refined spacing

9. Symbolic Elements

  • Strong symbolic identity through Kanji lettering

  • Red seal (Hanko) representing tradition, trust, and craftsmanship

  • The brush lettering itself functions as the primary emblem

10. Target Audience

  • Affluent clientele

  • Business dining and private engagements

  • Michelin-oriented guests

  • International customers who appreciate Japanese culture

11. Brand Positioning

Counter-focused luxury sushi / Ingredient-driven excellence / Quietly powerful establishment

12. Intended Applications

  • Noren curtains

  • Business cards

  • Menu design

  • Chopstick sleeves

  • Storefront signage

  • Website branding

  • Engraving on tableware and sake vessels

13. Brand Keywords

Sea Resonance / Dignity / Serenity / Artisan Spirit / Seasonality / Negative Space / Prestige / Essence

Sushi Logo Design Idea – Narumi