At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Japanese Izakaya Logo Design Case Study: “Uoshin” – A Quiet, Refined Seafood Izakaya Identity
When designing a logo for an izakaya, it’s not just about making it “Japanese.” It’s about capturing the atmosphere, pace, and type of customer the space attracts. In this case study, we introduce the logo design for Seafood Izakaya “Uoshin.” The goal was to express a place that is [...]
Yakitori Restaurant Logo Design｜Japanese Calligraphy Logo for a Traditional Charcoal Grill Brand
In this article, we present a logo design case study for the yakitori restaurant “Sumibi Yakitori Keiei.” When designing a logo for a yakitori restaurant, it is important to visually communicate elements such as authenticity, craftsmanship, and the strength of charcoal grilling. In this project, we aimed to express [...]
Elegant Japanese Restaurant Logo Design with Ensō and Calligraphy | Kagetsuan Case Study
In this article, we introduce a logo design case study for the Japanese restaurant “Azabu Kagetsuan.” The design focuses on expressing a sense of refinement and quiet sophistication, combining traditional Japanese calligraphy with symbolic visual elements. We hope this example will serve as a useful reference for those considering [...]
Ramen Logo Design Case Study: DAIFUKU | Japanese Calligraphy Logo
In this article, we introduce a brush calligraphy logo design created for the ramen shop “DAIFUKU.” The overall direction is based on a Japanese-modern (wa-modern) aesthetic, while maintaining a strong sense of tradition and authenticity. Rather than leaning toward overly decorative elements, the design emphasizes a refined and timeless [...]
Japanese Calligraphy Logo Design for Yakiniku Restaurant “Ren” | Elegant Modern Branding
We had the opportunity to design a logo for the charcoal-grilled yakiniku restaurant “Ren.” In this article, we introduce the design concept and the thinking behind the calligraphy logo. We hope this case study serves as a helpful reference for those considering a logo for a restaurant or brand. [...]
Japanese Restaurant Logo Design: Traditional Calligraphy for Yakiniku “Genrokuen”
In this article, we present a logo design case study for the yakiniku restaurant “Genrokuen.” The design was developed with a focus on expressing a sense of heritage, tradition, and refined quality. Rather than relying on bold or flashy elements, the goal was to create a logo that naturally [...]
