At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Yakitori Restaurant Logo Design｜Japanese Calligraphy Logo for a Traditional Charcoal Grill Brand
In this article, we present a logo design case study for the yakitori restaurant “Sumibi Yakitori Keiei.” When designing a logo for a yakitori restaurant, it is important to visually communicate elements such as authenticity, craftsmanship, and the strength of charcoal grilling. In this project, we aimed to express [...]
Elegant Japanese Restaurant Logo Design with Ensō and Calligraphy | Kagetsuan Case Study
In this article, we introduce a logo design case study for the Japanese restaurant “Azabu Kagetsuan.” The design focuses on expressing a sense of refinement and quiet sophistication, combining traditional Japanese calligraphy with symbolic visual elements. We hope this example will serve as a useful reference for those considering [...]
Ramen Logo Design Case Study: DAIFUKU | Japanese Calligraphy Logo
In this article, we introduce a brush calligraphy logo design created for the ramen shop “DAIFUKU.” The overall direction is based on a Japanese-modern (wa-modern) aesthetic, while maintaining a strong sense of tradition and authenticity. Rather than leaning toward overly decorative elements, the design emphasizes a refined and timeless [...]
Japanese Calligraphy Logo Design for Yakiniku Restaurant “Ren” | Elegant Modern Branding
We had the opportunity to design a logo for the charcoal-grilled yakiniku restaurant “Ren.” In this article, we introduce the design concept and the thinking behind the calligraphy logo. We hope this case study serves as a helpful reference for those considering a logo for a restaurant or brand. [...]
Japanese Restaurant Logo Design: Traditional Calligraphy for Yakiniku “Genrokuen”
In this article, we present a logo design case study for the yakiniku restaurant “Genrokuen.” The design was developed with a focus on expressing a sense of heritage, tradition, and refined quality. Rather than relying on bold or flashy elements, the goal was to create a logo that naturally [...]
Training Gym Rush Logo Design
In today's fast-paced life, the importance of cultivating both mind and body has been revisited. "Rush," a new training gym bearing this name, embraces the concept of moving one's body with passion, taking a break from the daily hustle and bustle, yet urging oneself forward. To embody this spirit, [...]
