At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Japanese Udon Restaurant Logo Design | Calligraphy Logo Case Study “Asahi”
This article introduces a logo design created for a Kamaage Udon restaurant named “Asahi.” The design is built around the meaning of the word Asahi, carefully combined with the warmth of freshly prepared udon and the quiet richness found in everyday dining experiences. Logo Design Concept “A bowl [...]
Japanese Cafe Logo Design: Soft Calligraphy Branding for “MOMOKA”
In cafe logo design, it is important not only to create something visually appealing, but also to convey the atmosphere and experience of the space itself. In this case study, we would like to introduce the logo design for the cafe “MOMOKA (百花)”, inspired by the concept of softly [...]
Ramen Logo Design Case Study: “RAMEN GOKU” – A Calligraphy Logo Expressing the Pursuit of Perfecti
A ramen restaurant logo is more than just a visual mark—it plays a key role in communicating the identity, philosophy, and experience behind the brand. In this case study, we introduce the logo design for “RAMEN GOKU,” created around the concept of delivering the ultimate bowl of ramen. By [...]
Ramen Restaurant Logo Design Case: “HOMARE” — A Minimalist Japanese Calligraphy Logo Expressing Pride and Craftsmanship
This article presents a logo design case for a ramen restaurant named “HOMARE” (誉). With a single-character name, the design must carry meaning, identity, and presence within a highly limited visual structure. In this project, the logo was developed around the concept of “pride”, aiming to express the value [...]
Japanese Restaurant Logo Design Inspired by the Moon Over the Sea｜Shiki Shunsou Kaigetsu
In Japanese restaurant branding, consistency in visual storytelling plays a crucial role. This case study introduces the brush-style logo design created for Shiki Shunsou Kaigetsu, a creative Japanese dining concept. The design is built around the theme of “Moon × Sea × Seasons”, expressing a refined atmosphere with a [...]
Japanese Izakaya Logo Design Case Study: “Uoshin” – A Quiet, Refined Seafood Izakaya Identity
When designing a logo for an izakaya, it’s not just about making it “Japanese.” It’s about capturing the atmosphere, pace, and type of customer the space attracts. In this case study, we introduce the logo design for Seafood Izakaya “Uoshin.” The goal was to express a place that is [...]
