At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Japanese Calligraphy Logo Design for Yakiniku Restaurant “Ren” | Elegant Modern Branding
We had the opportunity to design a logo for the charcoal-grilled yakiniku restaurant “Ren.” In this article, we introduce the design concept and the thinking behind the calligraphy logo. We hope this case study serves as a helpful reference for those considering a logo for a restaurant or brand. [...]
Japanese Restaurant Logo Design: Traditional Calligraphy for Yakiniku “Genrokuen”
In this article, we present a logo design case study for the yakiniku restaurant “Genrokuen.” The design was developed with a focus on expressing a sense of heritage, tradition, and refined quality. Rather than relying on bold or flashy elements, the goal was to create a logo that naturally [...]
Training Gym Rush Logo Design
In today's fast-paced life, the importance of cultivating both mind and body has been revisited. "Rush," a new training gym bearing this name, embraces the concept of moving one's body with passion, taking a break from the daily hustle and bustle, yet urging oneself forward. To embody this spirit, [...]
Japanese Calligraphy Logo Design Case Study: “Fugentei” Niboshi Tsukemen Restaurant
In this article, we would like to introduce a Japanese calligraphy logo design created for the tsukemen specialty restaurant “Fugentei.” The concept behind this logo focuses on simplicity and authenticity, reflecting the essence of niboshi (dried sardine) broth—known for its depth, clarity, and natural umami. We hope this case [...]
Mendo Ibuki | Japanese Calligraphy Logo Design for a Ramen Restaurant
A logo is one of the most important elements in shaping the identity of a ramen restaurant. It visually communicates not only the brand name, but also the atmosphere, philosophy, and experience behind each bowl. Japanese calligraphy logos, in particular, are highly effective for food businesses. They can express [...]
Yakitori Restaurant “TORISHO” Logo Design Case Study | A Traditional Calligraphy & Crest-Inspired Approach
In this article, we would like to introduce a logo design case study for the yakitori restaurant “TORISHO.” Based on the meaning of the name and the overall impression of the brand, we carefully considered a direction that reflects a sense of craftsmanship and consistency, without being overly decorative. [...]
