At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Kakejiku: The Art of Japanese Hanging Scrolls
A Kakejiku is a piece of Oriental painting or calligraphy, mounted with brocade or paper on the edges for reinforcement, and then rolled around a wooden axis for storage. It's an item of cultural significance that is hung and appreciated in places like the tokonoma (alcove). One of the [...]
What is a Kadomatsu? The Meaning, Origin, and the Way to Decorate
Kadomatsu, a pair of decorations placed in front of homes during the New Year, is a tradition that holds much meaning and history. However, many may not understand why they are displayed, or what their significance truly is. It is important that we can explain these traditions to younger [...]
Ikebana: The Art of Japanese Flower Arrangement
When you hear "Ikebana", what springs to mind? For many, this traditional Japanese art form may seem a little austere or formal, yet it's currently enjoying a resurgence as a popular hobby. This guide aims to introduce beginners to Ikebana, providing some essential basic knowledge to get you started. [...]
Bonsai Basics: A Beginner’s Guide
Bonsai is not only a unique form of horticulture but also an art form that has its roots in Asian culture. These miniature trees that encapsulate the essence of nature have fascinated people for centuries. In this beginner's guide, we'll introduce the different types of bonsai, their care, and [...]
Discovering Japanese Traditional Instruments
Japanese traditional musical instruments are filled with numerous charms. Each instrument possesses unique tones and playing techniques, enriching the cultural tapestry of Japanese music. In the following, we will explore and introduce several representative instruments. Shakuhachi (尺八) The shakuhachi is a bamboo flute renowned for its distinct tone. [...]
Ukiyo-e: Japan’s Art Legacy
Introduction Ukiyo-e, a quintessential art form from Japan that made a significant impact on the Western art world. Characterized by its free and bold composition, simplicity, and vibrant coloration, this art form does more than just represent its subjects - it delivers a profound visual impact. In this article, [...]

