At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Tsukemen Restaurant Logo Design Case Study: “Tsukemen Jin” | Dynamic Japanese Calligraphy Logo
This article introduces a logo design created for the tsukemen restaurant “Tsukemen Jin.” The concept is based on the meaning of the kanji “迅 (Jin)”, which represents speed, quickness, and decisiveness. The goal was to visually express fast service and the ability to deliver delicious food without delay. This [...]
Ramen Restaurant Logo Design “Kuro”｜A Wamodern Calligraphy Logo with Strong Visual Impact
In ramen restaurant branding, the logo plays a crucial role in shaping the first impression of the store. This article introduces a logo design case for the ramen restaurant “Kuro,” created with a wamodern aesthetic and a bold, impactful brush lettering style. This case is particularly helpful for those [...]
Sushi Kaiseki “NIKKO” | A Calligraphy Logo Embodying Tradition and Refined Luxury
In this article, we present a logo design case study for the sushi kaiseki restaurant “NIKKO.” The goal of this project was to express traditional Japanese aesthetics combined with a sense of luxury and refinement, carefully translating the brand’s identity into a visual form. For sushi and kaiseki restaurants, [...]
Yakitori Restaurant Logo Design: “IGARASHI” | Traditional Japanese Calligraphy Logo with a Premium Feel
This article introduces the logo design created for the yakitori restaurant “IGARASHI.” The design focuses on expressing a sense of authenticity and refinement, aiming to elevate the brand beyond a casual dining impression and into a more premium category. Design Concept The overall direction of the logo is [...]
Wagyu Japanese Restaurant Logo Design Case Study: “Hakobune” | Traditional Calligraphy Logo with a Premium Aesthetic
In this article, we present a logo design case study for the Wagyu Japanese restaurant “Wagyu Kappo Hakobune.” For Japanese restaurants, especially high-end concepts such as kappo dining, a logo plays a crucial role in communicating the brand’s identity and level of quality. A well-crafted logo can immediately convey [...]
Sushi Restaurant Logo Design Case Study | Traditional and Refined Calligraphy Logo for “Sushi Izumi”
In this article, we present a logo design case study for the sushi restaurant “Sushi Izumi.” The design is based on a concept of refined luxury and traditional aesthetics, expressed through carefully crafted Japanese calligraphy. In sushi restaurant branding, elements such as trust, authenticity, and cleanliness play a crucial [...]
