At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Ukiyo-e: Japan’s Art Legacy
Introduction Ukiyo-e, a quintessential art form from Japan that made a significant impact on the Western art world. Characterized by its free and bold composition, simplicity, and vibrant coloration, this art form does more than just represent its subjects - it delivers a profound visual impact. In this article, [...]
Top 20 Popular Izakaya Menu Items
Hello, everyone! Japanese Izakayas are known for their vibrant atmosphere and their remarkable array of dishes. Today, I will be introducing the top 20 must-try popular menu items at these Izakayas. Please use this as a reference for your next Izakaya visit. Edamame A classic starter at any [...]
Izakaya: Discovering the Meaning of Japanese Dining Traditions
The term "izakaya" is an integral part of Japan's culinary culture, and these establishments have become an irreplaceable fixture in our neighborhood corners. Today, izakayas' allure has evolved into diverse forms, attracting a broad age group and both genders. So, how did izakayas morph into their current form? What [...]
Oden: Tradition and Coziness in Japanese Cuisine
Embracing Japan's Winter Tradition with "Oden" Oden, whose name is derived from "Oden (御田)", is a traditional Japanese dish that has been loved in Japanese households and local communities for a long time. While it can be enjoyed throughout the year, its presence is particularly prominent during the cold [...]
Hojicha: The Joy of Japanese Tea
Hello, everyone! Have you noticed the frequent appearance of "Hojicha" in convenience stores and cafes recently? What image do you have when you hear Hojicha? With its distinctive aroma and unique flavor, it is a tea that is popular across all ages. In this article, let's delve deeper into [...]
Omamori : Japanese Charms
Hello, everyone! Today, we are going to delve into one aspect of Japanese culture, Omamori. These items that you see at shrines and temples are not just decorations. Each has a specific purpose and meaning, embodying people's wishes. The Origin of Omamori There are multiple theories about the [...]

