At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Omakase Style Logo Design Ideas
In Japan's fine dining industry, the 'omakase' style is gaining increasing attention. This unique approach allows chefs to surprise and delight guests by making the most of the day's ingredients and seasonal flavors. The essence of 'omakase' lies in the unpredictable culinary journey based on the trust between [...]
Gyoza Restaurant Logo Design: Japanese Calligraphy Logo for “GYOZA AKATSUKI”
This is a logo design created for the gyoza specialty restaurant “GYOZA AKATSUKI.” The word Akatsuki traditionally refers to “dawn,” but in this design, it is not treated as a literal time of day. Instead, it is reinterpreted as a moment of transition — when the atmosphere subtly shifts. [...]
Umeshu Logo Design: Elegant Japanese Plum Wine Brand “Ume Yuuka”
Umeshu is not only appreciated for its taste, but also for its aroma and the lingering aftertaste it leaves behind. In this article, we introduce the calligraphy logo design for the umeshu brand “Ume Yuuka.” Rather than focusing on bold visual impact, this logo is designed to express a [...]
Japanese Soba Restaurant Logo Design | SOBA JUBEI Calligraphy Logo
In soba restaurant logo design, it is important not only to create a “Japanese-style” visual, but also to express the philosophy, atmosphere, and craftsmanship behind the brand. This case study introduces the logo design for SOBA DOKORO JUBEI. Inspired by a traditional Japanese name rooted in samurai-era culture, the [...]
Ramen Logo Design | Powerful Japanese Calligraphy Logo for RAMEN KOTETSU
In ramen branding, a logo is more than just a visual mark—it plays a key role in communicating the strength, character, and identity of the brand. In this case study, we introduce the logo design for “RAMEN KOTETSU”, a concept built around power, impact, and a strong visual presence. [...]
Ramen Logo Design: Authentic Japanese Calligraphy × Street Style Branding for Fujin Ramen
In ramen branding, a logo needs more than just visual appeal — it has to communicate energy, identity, and atmosphere. This case study introduces the logo design for “Fujin Ramen”, inspired by the Japanese wind god Fujin. The design combines powerful Japanese calligraphy with modern digital typography, creating a [...]
