At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Japanese Guest House Hotel Logo Design
Spending time relaxed in Japanese-style room or open-air bath at a hotel or inn is one of the ideal ways to rest for Japanese people. Places with Japanese atmosphere are popular not only in Japan but all over the world. Here, we would like to introduce the example of [...]
Sushi Restaurant Eden Logo Design
“Sushi”, one of Japan’s representative foods, has been loved by people all around the world. In recent years, sushi became available in many countries and a lot of original sushi have been created that are unique to local area. Here, we would like to introduce the example of calligraphic [...]
Okonomiyaki Logo Design Idea – JIN
Hello. This time, I would like to introduce the logo I designed for the okonomiyaki restaurant "Jin" in detail. This logo uses traditional Japanese brush calligraphy and represents the atmosphere of the restaurant. Concept The concept of the "Jin" logo design is simple yet powerful, evoking a sense of [...]
Soba Restaurant Watanabe Logo Design
“Soba” is one of the most well-known Japanese-style dishes. It is also a popular traditional dish with many years of history. As the number of health-oriented people is increasing worldwide, people are getting more interested in soba. In this article, we would like to share with you the calligraphic [...]
What is Kanji
Introduction-What is Kanji Kanji, an essential component of the Japanese writing system, has a long and fascinating history. Originally adopted from Chinese characters, kanji have evolved over time and now hold a unique place in the Japanese language. In this article, we'll explore the history and basic structure of [...]
What is Shodo – Japanese Calligraphy
About shodo Shodo is a vibrant form of artistic expression, where emotions and thoughts are conveyed through characters written with a brush, or "fude", and ink, or "sumi". More than simply writing characters, Shodo serves as a medium for self-expression, an intersection of art, culture, and personal sentiment. In [...]
