At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Irezumi Tattoo Shop Logo Design
We created calligraphic kanji logo design for tattoo shop Request details for Irezumi Tattoo Shop Logo Design Design shall express liveliness and strength Design shall be simple with good legibility Japanese Kanji Design Since the client works as a tattoo artist and DJ, we got inspiration from the tattoos. [...]
Luxury Japanese Calligraphy Logo Design for Ginza Club “TSUBAKI”|Elegant & Refined Branding
This article introduces a custom Japanese calligraphy logo created for the luxury club “TSUBAKI” located in Ginza, Tokyo. The design centers on elegance, refinement, and a quiet yet powerful presence—qualities essential for high-end branding. If you are considering a luxury logo design inspired by Japanese aesthetics, this case study [...]
Combat Sportswear Brand Logo Design
Designed speedy, strong logo for combat sportswear brand Request details for Combat Sportswear Brand Logo Design Design shall reflect the image of the combat sports such as kick boxing, karate and jujutsu Design shall express powerful dignity while offering a speedy, light feeling Design shall provide perfect harmony between [...]
Japanese Kaiseki Restaurant “HOTARU” Logo Design Case Study | Minimal & Modern Calligraphy Logo Inspired by Gentle Light
In Japanese kaiseki dining, the experience extends beyond the food itself. The atmosphere, silence, and subtle details all play an essential role. This logo for the kaiseki restaurant “HOTARU” was designed with that idea in mind— a quiet presence that reflects a calm and refined space. Inspired by the [...]
Japanese Calligraphy Logo Design for Guest House & Hotel “Sakae”
In this case study, we introduce a custom Japanese calligraphy logo created for a guest house and hotel named “Sakae(栄).” The goal of this project was to develop a minimal and refined logo that communicates a sense of calm, comfort, and quiet elegance—qualities essential for hospitality spaces that welcome [...]
Sushi Restaurant Eden Logo Design
“Sushi”, one of Japan’s representative foods, has been loved by people all around the world. In recent years, sushi became available in many countries and a lot of original sushi have been created that are unique to local area. Here, we would like to introduce the example of calligraphic [...]

