At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Logo Design Case Study: A Bold and Dynamic Corporate Identity
A company's logo plays a crucial role in shaping its first impression.Each design carries the brand’s spirit, intentions, and unique identity. Today, we would like to introduce a logo design project that emphasizes speed, the balance between stillness and motion, and a touch of Japanese aesthetics. Overall Concept [...]
Martial Arts Logo Design with Bold Brush Calligraphy Expressing the Spirit of Kobudo
At SANTEN Design, we specialize in creating martial arts logos that harness the expressive power of traditional Japanese brush calligraphy. In this case study, we introduce a logo designed for a traditional Kobudo dojo, where we sought to visualize the values of discipline, harmony, and heritage through powerful brushstrokes. [...]
Japanese Brushstroke Logo Design Ideas for Modern Hair Salon
In the branding of hair salons and beauty parlors, the logo plays a crucial role in forming the first impression.Today, we’d like to introduce a logo design for the salon “流 – Ryu”, which beautifully merges the elegance of brushstroke calligraphy with a modern composition. The logo gently expresses [...]
Creating a Memorable Brand Identity with Japanese Brush Calligraphy
In this article, we’re pleased to introduce the brand logo we designed for the creative agency “HIBIKI CREATION.” Combining the elegance of traditional Japanese calligraphy with a clean, modern Western font, this logo visually expresses the brand’s core philosophy and worldview. With the guiding message “Think. Create. Inspire.,” HIBIKI [...]
Brush-Style Brand Logo Design Case Study: HOKUTO KICKBOXING MMA ACADEMY
If you're managing a martial arts or fitness brand, you may have asked yourself: “How can I create a logo that really stands out?” “Is there a way to express our values and fighting spirit visually?” In this article, we’d like to introduce the brush-style logo created for HOKUTO [...]
Understanding Logo File Formats: Why AI, PDF, and PNG Matter
To help our clients better understand the different file formats for logo delivery, we will explain the characteristics and appropriate uses of each format. We will focus especially on AI (Adobe Illustrator) files, detailing the significance of vector data and why delivery in AI format is so important. [...]
