At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
How to write Sushi in Kanji
The Origin of Sushi in Kanji Characters Sushi is said to have originated as a preserved food (nare-zushi) made by marinating fish in fermented rice that appeared in the Nara period (710-794), and was often written as "鮓 sushi" in ancient times. Some say that the word "sushi" was [...]
Kanji Symbol for Death: Origins, Meaning, and Writing Guide
The Origin of Death in Kanji Symbol The "death" part is a combination of a "夕" and a "ト" in the shape of a person's remaining bones, and the right part is a "person 人" worshipping those bones, which is said to signify mourning for the dead. ◆死 Hiragana [...]
Kanji Symbol for Moon: Origins, Meaning, and Writing Guide
The Origin of Moon in Kanji Symbol The kanji symbol for the formation of the moon is derived from the shape of the crescent moon. The moon is a pathfinder, but it is shaped like a crescent to distinguish it from the round shape of the day"日" (sun 太陽). [...]
Kanji Symbol for Fire: Origins, Meaning, and Writing Guide
The Origin of Fire in Kanji symbol The kanji character for "fire" is said to be a hieroglyphic character, which means that the character represents fire burning. It can be imagined to imitate the red part of the fire that occurs when making bonfires, etc., and can be [...]
Love in Kanji Symbol: Origins, Meaning, and Writing Guide
The Origin of Love in Kanji Symbol The kanji "愛," which signifies "love," is a beautiful representation of cherishing and extending affection to another. At its heart, love is about deeply desiring to know and understand someone else, a sentiment that remains unchanged through time. ◆愛 Hiragana [...]
ZEN Logo Design Ideas
The Zen logo uses simplicity and minimalism to create a sense of harmony and peace. This type of logo is perfect for businesses that want to create a relaxed and calming atmosphere for their customers. Here we would like to share with you some of our past logo designs [...]

