At SANTEN Design, our work combines traditional brush calligraphy with modern digital design.
Here we introduce logo design concepts, case studies, and ideas behind Japanese-style branding.
Whether you are opening a restaurant or launching a new brand, these articles offer useful insights into creating a distinctive logo.
Oden: Tradition and Coziness in Japanese Cuisine
Embracing Japan's Winter Tradition with "Oden" Oden, whose name is derived from "Oden (御田)", is a traditional Japanese dish that has been loved in Japanese households and local communities for a long time. While it can be enjoyed throughout the year, its presence is particularly prominent during the cold [...]
Hojicha: The Joy of Japanese Tea
Hello, everyone! Have you noticed the frequent appearance of "Hojicha" in convenience stores and cafes recently? What image do you have when you hear Hojicha? With its distinctive aroma and unique flavor, it is a tea that is popular across all ages. In this article, let's delve deeper into [...]
Omamori : Japanese Charms
Hello, everyone! Today, we are going to delve into one aspect of Japanese culture, Omamori. These items that you see at shrines and temples are not just decorations. Each has a specific purpose and meaning, embodying people's wishes. The Origin of Omamori There are multiple theories about the [...]
What is Wagashi ? – Japanese Sweets
Hello, everyone! Today, I want to talk about the traditional Japanese sweets known as wagashi. Beautiful in form, delicate in taste, and designed to suit each season and event, these sweets are essentially small works of art that represent the beauty of Japanese culture, customs, and nature. Types [...]
The Allure of Japanese Gardens
Japanese gardens symbolize Japanese culture with their unique aesthetics and intricate techniques. Ranging from historical gardens dating back to the Nara period to modern gardens with contemporary designs, Japanese gardens exhibit various expressions according to their era. In this article, we will introduce the charm of Japanese gardens and [...]
What is Japanese Poem – Haiku
Haiku(俳句) is a traditional Japanese poetic form, beloved worldwide for its unique beauty and expressiveness. In this article, we will delve into the history of haiku, its basic structure, and the use of seasonal words (季語 kigo), to explore its charm. The History of Japanese Poem Haiku Haikai [...]

