To convey the heat of the cuisine and the atmosphere of the space, each brushstroke was created with care and intention, capturing the essence of “aburi” — flame-seared dishes — through expressive calligraphy.
Concept Behind the Logo
The word “ABURI” evokes vivid imagery of grilling over open flame — “fire,” “aroma,” and “movement” unique to this cooking method.
The logo concept centers around expressing this dynamic energy through brush lettering.
The brush’s natural textures — such as smudging and flicks — evoke the flickering motion of flames, adding life and movement to the design.
Infusing Traditional Japanese Elements into the Background
In the background, a subtle, brush-drawn circular crest reminiscent of a kamon (family emblem) is layered with the kanji character 「炙」 (aburi), lending a sense of refined Japanese elegance to the overall design.
The kanji is rendered in a soft, ink-like tone to leave a strong impression without overpowering the composition. A red, seal-style stamp in the lower right corner adds a visual accent and completes the balance.
About the Typography
Beneath the main logo, the subtitle “JAPANESE IZAKAYA – ABURI” is included.
The font is modern and highly legible, providing a clean contrast to the energetic brushwork above and maintaining harmony throughout the logo.
A Logo that Aligns with the Brand’s Worldview
This logo was thoughtfully crafted to reflect ABURI’s identity as “a Japanese tavern where tradition and innovation coexist.”
The faint background image of a charcoal grill subtly enhances the sense of place and helps to communicate the appeal of the cuisine offered in the establishment.
Other Introduction
Logo Design Case Study: A Bold and Dynamic Corporate Identity
Creating a Memorable Brand Identity with Japanese Brush Calligraphy
