We have created the logo design for “Ramen Fujin”.
This article introduces the unique beauty of calligraphy and the thoughts behind the logo design that utilizes it.
Concept
Our goal with this logo was to build a visual connection between Japan’s tradition and the modern sensibility.
The powerful name “Fujin” is expressed with dynamic calligraphy, capturing the heat and passion felt from a bowl of ramen in the design.
About the Calligraphy
The rhythm created by the brush visualizes the flow of wind, striving to make the viewer feel its energy.
The collection of strong yet flexible strokes gives the logo the presence of “Fujin”.
Logo Design Details
Inspired by the word “Fujin”, the entire logo has movement that makes the characters themselves appear like wind.
By combining calligraphy with Gothic fonts, we aimed for a harmony of tradition and modernity.
Overall, it gives a simple yet powerful impression, emphasizing visual impact.
Conclusion
We hope that this logo, a fusion of traditional calligraphy and modern sensibility, will leave a lasting memory for visitors and lead the culture of ramen to a new dimension.
We will continue to contribute in various ways through design.
Other Introduction
